Online 100

We capture all relevant keywords across all insurance lines.

This is tens of thousands of keywords and millions of searches a month across life, auto and home insurance in the US.

To do this, we have a network of servers across the world which pull down the search results for any keyword on an hourly basis. We determine an accurate estimate of keyword volume based on Google Keyword planner and other sources.

We filter the master keyword set down to the top 10% of most relevant keywords.

To do this, we use our technology to highlight the keywords where many competitors share the same ranking keywords.

This determines the keywords most relevant across the whole industry.

Our technology determines how many keywords each competitor is ranking for, and their average position for those keywords in Google search.

We apply a click-through-rate by position based on industry standard performance to estimate how much traffic each keyword gets on both natural and paid search.

We assess how successful brand ads are across Meta.

Criteria includes whether copy and creative are powerful, inclusion of strong calls to action and multiple formats in multiple sizes.

Each brand is scored based on their opportunity to capitalise on social.

Finally, each brand is ranked from 1-100.

The top performing brand in each vertical, gets the most traffic online. This gives that brand the highest opportunity to capture quotes and policies.

We average the rankings across all insurance lines to give an all-line table as well as individual vertical rankings.

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